Garcia de la Paz

 Costco Welcome again to my weekly blog. On this occasion I’ll be talking about Costco, but not like the stuff you already know, I’m going to tell you about their mission, vision and values; a successful strategy they used, an unsuccessful strategy they used but didn’t work out, some of their competitors and the difference between them and Costco, a short swot analysis of the brand, one need that they are solving with one of their products and a social contribution. First let’s see their mission, vision and values. Mission: Their mission is to offer the best quality in each of their products and services that they offer at the lowest possible price. Vision: A place where efficient buying and operating practices give members access to unmatched savings. Values: They based their values in four important aspects. Obey the law, caring for their partners, caring for their employees, respect their suppliers. All of that to achieve their final objective which is to reward their shareholde...

Things you need to know about marketing Hey, I know I know it’s been a while since my last post but I’m back and today we will talk about marketing. Let’s begin by defining what is marketing. When you hear the word marketing it probably pops  to your mind advertisements, commercials, propaganda for a product or a service but marketing is so much more than that. Marketing according to Philip Kotler is defined as the management of lasting relationships with the clients. In Marketing companies create value for customers and establish strong relationships with them, and that’s how, as we saw in the canvas model blog, you achieve customer value. The things I’ll explain in this blog about marketing are the model of marketing process, what’s need, wish and demand; marketing myopia, market, marketing philosophies and a comparison between sales and marketing conception.  Marketing process is based in five steps. First you have to understand the market needs and wishes, second develop a...