Garcia de la Paz

Inclusive e-commerce Hey welcome back to my weekly blog, on this week’s blog I’m gonna talk about inclusive e-commerce. You might be wondering what is inclusive e-commerce, well in this blog I’m going to tell you what it is, how it works and some online sites that use this type of e-commerce. What is inclusive e-commerce? Inclusive e-commerce is an online store as any other online store but the difference is that it has an option for people who suffer a physical disability. For example blind people, blind people for those who don’t know what are blind people is a person who lost its sight, therefore is almost impossible for them to buy products online, the only way they could buy something online is with the help of someone who is not blind. That’s where inclusive e-commerce comes in handy.  There is already technology that helps blind people use their smartphones, with a voice output that helps blind people with the keyboard or finding apps on their phone. Well for inclusive e-com...

 Costco Welcome again to my weekly blog. On this occasion I’ll be talking about Costco, but not like the stuff you already know, I’m going to tell you about their mission, vision and values; a successful strategy they used, an unsuccessful strategy they used but didn’t work out, some of their competitors and the difference between them and Costco, a short swot analysis of the brand, one need that they are solving with one of their products and a social contribution. First let’s see their mission, vision and values. Mission: Their mission is to offer the best quality in each of their products and services that they offer at the lowest possible price. Vision: A place where efficient buying and operating practices give members access to unmatched savings. Values: They based their values in four important aspects. Obey the law, caring for their partners, caring for their employees, respect their suppliers. All of that to achieve their final objective which is to reward their shareholde...

Things you need to know about marketing Hey, I know I know it’s been a while since my last post but I’m back and today we will talk about marketing. Let’s begin by defining what is marketing. When you hear the word marketing it probably pops  to your mind advertisements, commercials, propaganda for a product or a service but marketing is so much more than that. Marketing according to Philip Kotler is defined as the management of lasting relationships with the clients. In Marketing companies create value for customers and establish strong relationships with them, and that’s how, as we saw in the canvas model blog, you achieve customer value. The things I’ll explain in this blog about marketing are the model of marketing process, what’s need, wish and demand; marketing myopia, market, marketing philosophies and a comparison between sales and marketing conception.  Marketing process is based in five steps. First you have to understand the market needs and wishes, second develop a...

 The good negotiator Welcome to my weekly blog about business, in today’s blog I’m gonna give you some tips on how to negotiate. Negotiate is an art, and like any art not everyone can do it, they can try but only the ones that really know how to do it will be able to master the art of negotiate. Without further due let’s start with these tips on how to negotiate. Lose that fear on asking and fighting for what you want. That is the first step, you have to stand up and be assertive, don’t take a no for an answer. Everything in this life is negotiable if you know how to do it.  Always make the first bid. When you are negotiating for a product, be sure to always be the one on making the first bid. There are two sides you can be on, the seller or the buyer, either way you always have to be the first one. If you are the buyer start low on your bid but if you are the seller start high, the only way it can go is up no matter if you are a buyer or seller. Learn to listen This is actual...

 My 4 P’s Hey again, welcome back to my blog, on this occasion more than an explanation about a business topic I’ll tell an anecdote or an experience that I had or well have with marketing mix. This blog will be a combination between experience and explanation of what the marketing mix is. Before we start with our little story we have to know what is marketing mix and the four aspects is made of. Marketing mix is the combination of the minimum variables necessary to be able to develop efficient and effective strategies for the selected market. It is composed of 4 aspects: product, price, promotion, price and place. Along as I tell my story I’ll explain the 4 P’s. First we start with product which is the good or service that aims to meet the needs of the client. My product, t-shirts, a few weeks ago I talked about my brand, a brand call Lykke apparel which has minimalist and cool designs. My first thought when I started was people during this pandemic are spending a lot of money on ...

 SWOT ANALYSIS Hey, welcome to my blog. In this occasion we will talk about the SWOT analysis, here I’m going to explain you what it is, what it means each letter and then I’ll teach you how to do a proper SWOT analysis. Without further due let’s begin. SWOT analysis allows identifying various aspects that should be consider before making changes in the organization. When the marketing department or any particular area of a company requieres generating changes or developing strategies, a situation analysis is recommended as a basis. The SWOT analysis stands for Strength, Weakness, Opportunities and Threat. Now let’s define what each letter means. S for Strength, which is define as the controllable and internal factors of the organization. It allows us to visualize what the company does properly and that has a decision-making capacity. W for Weakness, which means the negative aspects which can be consider as opportunity areas for the company. The organization needs to control them s...